Privacy Policy
Effective Date: 7 July 2026
Welcome
Nub Theory by Bloom ("Bloom", "we", "our", or "us") is committed to protecting your privacy and handling your personal information responsibly.
This Privacy Policy explains how we collect, use and protect your information when you use:
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The Nub Theory by Bloom mobile application
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Any related services provided by Bloom
Information We Collect
Depending on how you use the app, we may collect:
Information you provide
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Email address (if you create an account or contact us)
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Name (if voluntarily provided)
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Messages sent to customer support
Ultrasound Images
If you choose to upload an ultrasound scan, the image is securely processed to generate your AI analysis and specialist report.
These images are only used to provide the services you request.
AI Processing
Uploaded ultrasound scans are analysed using Bloom's specialist-trained artificial intelligence model together with supporting processing services.
Your scans are processed solely for the purpose of generating your requested report.
Bloom does not use your scans for advertising purposes.
Payments
Payments made within the app are securely processed through Apple In-App Purchases.
Bloom does not collect or store your payment card information.
Analytics
We may collect anonymous usage information to improve the performance, reliability and user experience of the app.
This may include:
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Device type
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Operating system
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Crash reports
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Feature usage
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Anonymous diagnostics
Cookies
Our website may use cookies to improve functionality, remember preferences and analyse website traffic.
You may disable cookies within your browser settings.
How We Use Your Information
We use your information to:
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Generate your requested AI analysis
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Deliver purchased reports
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Improve Bloom's AI and services
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Respond to customer support requests
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Maintain app security
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Comply with legal obligations
Data Sharing
We do not sell your personal information.
Information may be processed by trusted service providers that help operate Bloom, including secure cloud hosting, analytics and payment providers.
Where required by law, information may also be disclosed to regulatory or legal authorities.
Data Retention
Information is retained only for as long as necessary to provide the requested services or comply with legal obligations.
Ultrasound images may be securely deleted after processing where appropriate.
Security
We take reasonable technical and organisational measures to protect your information against unauthorised access, disclosure or misuse.
However, no online service can guarantee absolute security.
Children's Privacy
Bloom is intended for adults.
We do not knowingly collect personal information from children under 13 years of age.
Your Rights
Depending on your location, you may have the right to:
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Access your personal information
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Request correction of inaccurate information
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Request deletion of your data
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Object to certain processing
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Withdraw consent where applicable
To exercise these rights please contact us.
Medical Disclaimer
Bloom provides informational and entertainment-based analysis only.
The app does not provide medical advice, diagnosis or treatment.
Always seek advice from a qualified healthcare professional regarding your pregnancy or any medical concerns.
Contact Us
Email:
Website:
Changes to this Policy
We may update this Privacy Policy from time to time.
The latest version will always be available on our website.